We're Going Somewhere
We’re Going Somewhere, your passport to an endless summer. What started as an Instagram moodboard has rapidly grown into one of the most hyped new summer brands.
We started out @goingsomewheremoodboard as a visual escape filled with interiors, vintage fashion, dreamy destinations, and sun-drenched tablescapes.
Founded in 2025 by a team of industry insiders with experience at ASOS and Topshop, we channelled our experience of swimwear design and fit to bring our moodboard to life.
With a focus on destination dressing, we create versatile, considered pieces designed to be thrown into a suitcase and worn on repeat—wherever you're headed.
Check in for Summer '25
Summer 2025 takes us to the South of France, home of dancing in the sand and strolling around Place De Lice looking for the perfect Tarte Tropézienne.
Our campaign was rooted in nostalgia of long summers on the French Riviera. It was shot on film with plus-size model Coco (@ccokez) and rising face Sacha (@sachavietoris).
Expect high-cut ‘90s swimwear, delicate lace-trimmed beachwear, and effortless co-ords in a curated color palette of fondant pink, morning blue, caviar black, and vintage-inspired floral prints.
Best Dressed Guest
Co-ords
Bottoms
Just Landed
Inspired by the South of France, home of We believe in fit that works in real life, not just on a sample-size model. That’s why we shoot everything on multiple sizes (8-18), so you can see how it truly looks and moves before it arrives.
No Excess Baggage
We try to reduce waste in the fashion industry by creating limited edition pieces in small quantities. Once she’s sold out, she’s not coming back.
