We're Going Somewhere
Your new favourite resort and swim brand.
With a focus on destination dressing, we create versatile, considered pieces designed to be thrown into a suitcase and worn on repeat—wherever you're headed.
Each collection takes us somewhere different, from the Côte d’Azur to Siargao. We design the right pieces for the right places- for mornings exploring the local market and long lunches that turn into evenings.
Late Checkout is for the moments you’re going nowhere. Nightwear and lingerie for staying in, ordering room service and having no plans to leave.
Pampelonne Beach, South of France
The Pampelonne Beach collection is designed dancing in the sand and strolling around Place De Lice looking for the perfect Tarte Tropézienne.
Our campaign was rooted in nostalgia of long summers on the French Riviera. It was shot on film with plus-size model Coco (@ccokez) and rising face Sacha (@sachavietoris).
Expect high-cut ‘90s swimwear, delicate lace-trimmed beachwear, and effortless co-ords in a curated color palette of fondant pink, morning blue, caviar black, and vintage-inspired floral prints.
Best Dressed Guest
Co-ords
Bottoms
Retail Partners
We started out @goingsomewheremoodboard as a visual escape filled with interiors, vintage fashion, dreamy destinations, and sun-drenched tablescapes. Founded in 2024 by a team of industry insiders with experience at ASOS and Topshop, we channelled our experience of swimwear design and fit to bring our moodboard to life.
Going Somewhere is a resort and swim brand built on destinations - each collection designed for a place, from the Côte d'Azur to Siargao.
We offer four drops a year across swim, resortwear, lingerie and nightwear.
We're a small London studio with fifteen years of swim design, fit and print development behind it, which means we can move quickly on exclusives, bespoke colourways and collaborations.
To find out more contact concierge@goingsomewhere.store
No Excess Baggage
We try to reduce waste in the fashion industry by creating limited edition pieces in small quantities. Once she’s sold out, she’s not coming back.
